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Top 10 Best Ad Servers for Advertisers 2019

Ad serving is the process of selecting ad slots on a publisher's webpage or mobile app for various advertisements and then delivering those.  The computer or group of computer networks involved in the process is called an ad server. Ad Serving ...

10 Best Books on Media Buying 2019

Media Buying is an extensive process of strategic planning, arrangement, negotiation aimed at purchasing the most profitable ad placements at the lowest cost. Advertisers or marketers buy inventories from popular publishers to get the maximum ...

Taboola Review for Advertisers 2019

Native advertising continues to dominate the industry due to its higher click-through rate and better conversions for advertisers. Today, all the major exchanges and demand-side platforms offer native advertising capabilities that ensure ...