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PPC Protect Review: Best Click Fraud Prevention Software of 2020

The Internet is seen as such a blessing but the anonymity that it provides helps people cower behind it and be faceless and make attempts at ruining some things. Click frauds are basically the practice of continuously and repeatedly clicking on ...

Clickguard Review: The Most Advanced Click Fraud Protection, 2020

Click fraud is basically the practice of setting up bots that would click on the ads repeatedly so that a large part of your resources are wasted and there are no real conversions. To protect your ads from such a practice, you should use the click ...

Best White label DSPs for Advertisers and Ad Networks, 2020

Digital marketers world-wide have a basic understanding of the tools needed to improve campaigns by driving engagement and increasing conversion. Over time we have learnt to do this within a budget and continue to update online methods to get ...

9 Native Advertising Tips for Advertisers in 2020

Native continues to be one of the top media buying formats for a number of advertisers and brands around the globe. This has led to an increasing number of ad tech companies in the native space, some of which are native dsp, ssps while others act ...

Best Native Advertising DSPs for Media Buying in 2020

The face of advertising has gone through a drastic as well as a dramatic change in the recent 50 years. Gone are the days of good old-fashioned television commercials and huge billboards with brightly painted visuals. Nowadays we have multinational ...

Google Shopping Ads Best Practices: Tips and Tricks

Modern-day shopping has made our lives visibly and physically easier. No more travelling, looking for a parking spot, paying parking tickets and dragging yourself to a store that might not even have the thing you’re looking for. With a few clicks, ...

Google Display Ads Best Practices: Tips and Tricks

In advertising, brands can no longer rule out customers from the marketing mix, especially when a large chunk of it is online. Consumers are huge part of the age-old bag of tricks that used not only to sell products but also used to leave ...

Escalated.io Review: Best IVT and Click Fraud Monitoring Tool for Publishers and Advertisers

In the world of media buying and media selling, the hard truth is- the existence of invalid traffic everywhere which hardly gets noticed. It eats up your ad budgets, makes you succumb to account bans and more without you even realizing it. Invalid ...

Campaign Optimization Tips and Tricks: Native and PPC

Campaign optimization is the most essential part of media buying. It defines the success of a campaign. In this post, we will be discussing the campaign optimization tips for facebook, google adwords, and native ads. This would essentially cover ...

Media Buying Tips and Tricks for Marketers

As the world is going digital, media buying is becoming one of the most sort-after skills. Unfortunately, there isn't much content which talks about campaign trafficking and media buying tips and tricks. So, in this article, I’m going to talk ...