Media buying is identifying and purchasing good ad placements in different media channels relevant to your target audience from various publications at the lowest cost. The idea is to buy the ad placements which would make your product or brand visible to the maximum number of targeted customers. A part of media buying is a media planning, which involves researching, planning, and overlooking various media platforms to help the advertisers expand and reach their target audience. This is a complex process and requires both- proper training and extensive knowledge. The best buying certification and training courses have been listed below.
Should You Do a Media Buying Certification and Training Course?
The media buying certification and training courses would be a great help to you. Even if you are not indulging in media buying now, you must take the course because this could become your career path. These courses would add a lot of value to the digital marketing efforts, and you would have learned how to purchase media from an expert. This would also help you expand your knowledge about the same, and you could see if you are doing the best possible job at purchasing media.
How to Choose the Best Media Buying Certification and Training Course?
The courses listed below are some of the best media buying certification and training courses. However, there are some options, and it can be challenging to make a choice. In cases like these, the best thing to do is research. You must do a thorough search and identify what you want to truly learn and which course offers it.
7 Best Media Buying Certification and Training Courses: 2021
Here is a list of the best media buying certification and training courses where you can enroll to upgrade your skills.
1. Facebook Certified Media Buying Professional Exam Courses
They have curated lessons organized by topic and prepared you for the Facebook Certified Media Buying Professional Exam. They start you off with Ads Manager and explain why ads may not be approved, what content is acceptable for the ad’s text, and more. You will learn about Business Manager, which is the one-stop-shop for the management of assets and easy sharing of them. They teach you how to create, publish, and purchase ads on Facebook and how winning ads are selected and make it to the right audience. They teach how reach and frequency enable you to reach your tart audience and control the message frequency. They take you through with business goals and how to achieve them and give an overview of ad formats and placements. They will explain the capabilities and limitations of targeting and the measurement approach and how to get started with it. They will teach you how to use Ads Manager and Facebook Pixel. They will teach you how to study insights and the best practices.
2. Facebook Certified Media Planning Professional Exam Courses
They have curated lessons organized by topic and prepared you for the Facebook Certified Media Planning Professional Exam. They will give an overview of Facebook’s apps and services and your goals, and ways to measure them. They will explain how to boost marketing with Facebook Pixel and how to experiment. They will review the sources you can rely on for insights and discuss Ad Auction and how winning ads are selected. They will teach you about Reach and Frequency campaigns and how to reach the core audience. They will teach you how to use and create custom audiences and how to target audience lookalikes. They will also go over optimizing ads for mobile, the ad formats, and the measurement approach. They will also teach you how to use Ads Manager.
3. Google Ads Measurement Certification
This course does not directly teach you media buying but teaches you how to measure and optimize digital ad performance. They will teach you how to understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. They will help determine your business goals and translate them into digital marketing to measure value easily and improve. They will help you understand conversion tracking and ways to optimize it.
4. Microsoft Advertising Training Courses
With this course, you will learn how Microsoft Advertising works. Their PPC advertising courses cover everything you need to know to become a Microsoft Advertising Certified Professional. They will guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and managing your budget. You can take the courses at your own pace and time and take the exam when you are ready and enjoy their membership benefits.
5. Digital Media Buying and Planning Certification
This is known to be a defining industry credential for digital media buying and planning professionals. Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchasing audience-targeted advertising space to deliver a designated marketing initiative. They cover six fundamentals:
- Collaborating on Campaign Briefs
- Executing Campaigns
- Managing campaigns
- Creating Media Strategies
- Developing Digital media plans
- Educating Stakeholders Recertification
6. Certificate Program in Programmatic Buying & Planning
This is a hands-on program that uses a Programmatic Buying Simulator that allows participants to create a media plan and implement it. The program will give participants the basic knowledge to plan media campaigns in a scientific manner. It is not limited to just theoretical knowledge but provides practical training creating confident media planners with a clear edge over their peers. It is divided into four modules and deals with various topics of digital marketing.
Media buying requires extensive research, knowledge, and training. This is a complex process and demands a proper understanding of the subject matter. You have to carefully plan, strategize, and execute. The digital marketing world is constantly changing and expanding, so it is vital to have a source of information and advice. You need to have the skills and get them appropriately harnessed to excel in media buying. The best media buying certification and training courses that have been listed above would be of great help to you.
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