Small businesses need to put their businesses out in the market for it to get noticed and picked up and for its expansion. One of the biggest challenges for small businesses is the retention of customers and re-engaging with them. Given that everything has become online now, it is safe to assume that going digital with your advertising efforts will help you a lot. Another challenge for small businesses is attracting, capturing, and converting leads into customers, and for that, businesses have to identify their target customers and cater to them. If you advertise effectively, it will help understand the customers’ online habits to better target ideal customers, which relies on solid research. This article will discuss the best advertising platforms for small businesses. These will be of significant help in the quest to understand the audience and serve them better.
How to Choose the Best Advertising Platform for Your Small Business?
There are many advertising platforms available on the market, and it is natural to be very confused about the decision. All platforms work very differently, and some platforms might work well for one business and would not do well for another business. One of the best ways to find the best advertising platform for small businesses is to test and measure your return on investment on all the channels you find suitable. Find specific channels with a small budget and increase the small budget on the ads that perform well. This would be an efficient way to go about it. You would not be wasting your time and resources on just testing how platforms work.
Best Advertising Platforms to Boost Small Business Sales: 2021
Take a look at these top advertising platforms that can boose your small business sales and overall revenue.
1. Instagram: Best Engagement Platform for Small Business
Over 80% of Instagram users follow business accounts. Instagram is an excellent platform for businesses to connect with their customers. It is an inherently visual platform and one of the best platforms to capitalize on. The general perception is that is your product is not visual-centric, it is not suitable for Instagram, and it could not be further away from the truth. However, it is imperative to follow the 80/20 rule on Instagram. This means that only 20% of your content must be selling your products, and 80% must be focused on quality content to engage the users and not be focused on the products or services. Make your Instagram account with the purpose of building brand awareness.
2. Facebook: Best Customer Acquisition Platform for Small Business
Facebook is another excellent visual-centric platform with a vast audience. However, you must remember that people use Facebook to socialize and not shop. On Facebook, you have to work on optimizing your presence and working on your visibility. Generally, the activity reaches the users on their News Feed, making it necessary to increase visibility. As a small business, you simply have to focus on finding good advertising strategies than on spending an extravagant budget. You have to engage with the audience and communicate with them. You could try live streaming and indulge in Facebook stories.
3. Google AdWords: Best Search Advertising Platform for Small Business
Google AdWords is the best platform to grow your business and come in front of customers when they’re searching for businesses like yours on Google Search and Maps. You would only have to pay for results, like clicks to your website or calls to your business. With their online ads that direct users to your website, you can grow online sales, bookings, or mailing lists. Their ads feature your phone numbers and have a click-to-call button that would help increase customer calls. They feature your business on the map, which would help get more customers in the door.
4. YouTube: Best Video Advertising Platform for Small Business
YouTube has become one of the most extensive social media networks and search engines. Owing to that, it has excellent opportunities in terms of advertising. Also, video advertising is said to cater to better engagement and click-through rates. However, if you aim to expand and increase brand awareness, you have to post content regularly and promote the latest videos on the business’s social media channels. Focus on optimizing the video and its quality and use keyword research tools to find the related keywords and use them.
5. Affiliate Marketing Networks: Best Advertising Platform for Small Business
Affiliate marketing networks are groups of associated or affiliated companies that offer complementary products and pass leads on to each other. It is an excellent way to increase brand awareness and conversions for small businesses. You can use these to create a significant sales effort and increase your advertising presence and tap into groups of potential customers.
6. Taboola: Best Lead Generation Platform for Small Business
The world’s leading content discovery and native advertising platform, Taboola helps advertisers drive business results by reaching people genuinely, effectively, and at the right moment. They help you find and engage over one billion relevant users across premium publishers at a massive scale. With their user behavior data and flexible creative formats, you can create unique ad experiences. They effectively help you to meet your marketing objective.
7. Colombia: Best Native Advertising Platform for Small Business
Colombia helps you seamlessly engage with your audience. They help you connect with customers in a media-rich way by exposing your content to drive higher brand recall from as many people as possible. They help capture lead information from people interested in your business directly on your landing pages. You can choose between a self-serve platform or have a dedicated team help you with your marketing efforts through a managed model.
8. Basis by Centro: Best Self Serve Advertising Platform for Small Business
Basis is the only platform to unite automation with holistic media management. It brings together programmatic, search, social, direct, and advanced TV in a single interface while providing marketers with robust business intelligence, automation tools, search and social integrations, and the best known DSP. They help you reach your ideal customer with sophisticated targeting and promise increased transparency.
9. Criteo: Best Retargeting Platform for Small Business
The advertising platform for the open internet, Criteo, helps you grow your business with best-in-class advertising technology solutions. They help you generate brand awareness and interest in your products and services. They try to encourage interested people to make the purchase decision.
Advertising is way easier said than done. It does not just require attractive pictures and catchy quotes. It goes beyond that and requires both patience and immense hard work. Businesses are spending vast resources on advertising, but it is not necessary to be spending a lot to get good results. In our list of the best advertising platforms for small businesses, you can find excellent low-cost options and still see great results.
I and my team research various media buying platforms and can help you choose the right network; so you could rake in more greenbacks with an increased ROAS. I am just a mail away, so reach out to me if you need assistance with scalable media buying. mail: [email protected]