10 Best Books on Media Buying: 2021

Media Buying is an extensive process of strategic planning, arrangement, negotiation aimed at purchasing the most profitable ad placements at the lowest cost. Advertisers or marketers buy inventories from popular …

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Taboola Review for Advertisers: 2021

Native advertising continues to dominate the industry due to its higher click-through rate and better conversions for advertisers. Today, all the major exchanges and demand-side platforms offer native advertising capabilities …

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