Modern-day shopping has made our lives visibly and physically easier. No more travelling, looking for a parking spot, paying parking tickets and dragging yourself to a store that might not …
In advertising, brands can no longer rule out customers from the marketing mix, especially when a large chunk of it is online. Consumers are huge part of the age-old bag …
Campaign optimization is the most essential part of media buying. It defines the success of a campaign. In this post, we will be discussing the campaign optimization tips for facebook, …
As the world is going digital, media buying is becoming one of the most sort-after skills. Unfortunately, there isn’t much content which talks about campaign trafficking and media buying tips …
Every ad campaign you create on Facebook, Adwords, Taboola, Snapchat, etc has one fundamental objective to fulfil, and that is to establish a higher ROI for the ad spent. In …
PPC Ads- Pay Per Click or Cost Per Click is used to drive traffic to websites. Commonly associated with first-tier search engines, PPC ads is essentially the model of internet …
Push notifications are pop up notification messages are sent to a users’ device through mobile or desktop web. It is a kind of delivery information where the transaction request is …