Abhishek Dey 
From the initiation, the term E-Commerce meant the process of executing commercial transactions electronically with the help of the advanced technologies such as Electronic Data Interchange and Electronic Funds Transfer …
Media Buying is the business of buying ad placements at the lowest cost in different media channels from publications to advertise a product or a brand to make it visible …
Ad serving is the process of selecting ad slots on a publisher’s webpage or mobile app for various advertisements and then delivering those. The computer or group of computer networks …
Media Buying is an extensive process of strategic planning, arrangement, negotiation aimed at purchasing the most profitable ad placements at the lowest cost. Advertisers or marketers buy inventories from popular …
Native advertising continues to dominate the industry due to its higher click-through rate and better conversions for advertisers. Today, all the major exchanges and demand-side platforms offer native advertising capabilities …