With more than 2 billion active users monthly, Facebook has become one of the most popular social media platforms. Simply from the marketing perspective, there are several opportunities to engage …
Media buying is essentially identifying and purchasing ad space on channels relevant to your target audience at the given time for the least amount of money. If done correctly, media …
Media buying is identifying and purchasing good ad placements in different media channels relevant to your target audience from various publications at the lowest cost. The idea is to buy …
Small businesses need to put their businesses out in the market for it to get noticed and picked up and for its expansion. One of the biggest challenges for small …
As an advertiser of eCommerce, you have to satisfy the needs of and wants of the target customer. The way the businesses do their research, promotions, and tell their story …
There has been a rise in listening to radios and other audio services on connected devices. This has led to creating new commercial opportunities in digital audio ads that are …
One of the oldest and best-known advertising methods is to use display advertising. The first display ad appeared on the internet in 1994, and display advertising has come a long …
Earlier, Microsoft Excel was the most prevalent media buying and planning software. It was known for several inefficiencies, errors, and lack of control. Given that media planning became automated and …
It has been predicted that the annual growth rate for native advertising will hit 21% or higher by 2025. Given that you wish to step into native advertising, it is …
Customers have become more informed than ever now and have better access to information accompanied by a decreasing attention span. This makes it harder to compete for their attention. This …