Earlier, Microsoft Excel was the most prevalent media buying and planning software. It was known for several inefficiencies, errors, and lack of control. Given that media planning became automated and …
It has been predicted that the annual growth rate for native advertising will hit 21% or higher by 2025. Given that you wish to step into native advertising, it is …
Customers have become more informed than ever now and have better access to information accompanied by a decreasing attention span. This makes it harder to compete for their attention. This …
CPM is an abbreviation for Cost Per Thousand Miles and is one of the most known and common ways of buying digital media. What this means is that you have …
The Internet is seen as such a blessing, but its anonymity helps people cover behind it and be faceless and make attempts at ruining some things. Click frauds are the …
Click fraud is the practice of setting up bots that would click on the ads repeatedly so that a large part of your resources are wasted, and there are no …
Digital marketers worldwide have a basic understanding of the tools needed to improve campaigns by driving engagement and increasing conversion. Over time we have learned to do this within a …
Native continues to be one of the top media buying formats for a number of advertisers and brands around the globe. This has led to an increasing number of ad …
The face of advertising has gone through a drastic as well as a dramatic change in the recent 50 years. Gone are the days of good old-fashioned television commercials and …
Modern-day shopping has made our lives visibly and physically easier. No more travelling, looking for a parking spot, paying parking tickets and dragging yourself to a store that might not …