Abhishek Dey 
Earlier, Microsoft Excel was the most prevalent media buying and planning software. It was known for several inefficiencies, errors, and lack of control. Given that media planning became automated and …
It has been predicted that the annual growth rate for native advertising will hit 21% or higher by 2025. Given that you wish to step into native advertising, it is …
Customers have become more informed than ever now and have better access to information accompanied by a decreasing attention span. This makes it harder to compete for their attention. This …
CPM is an abbreviation for Cost Per Thousand Miles and is one of the most known and common ways of buying digital media. What this means is that you have …
The Internet is seen as such a blessing, but its anonymity helps people cover behind it and be faceless and make attempts at ruining some things. Click frauds are the …
Click fraud is the practice of setting up bots that would click on the ads repeatedly so that a large part of your resources are wasted, and there are no …
Digital marketers worldwide have a basic understanding of the tools needed to improve campaigns by driving engagement and increasing conversion. Over time we have learned to do this within a …
Native continues to be one of the top media buying formats for a number of advertisers and brands around the globe. This has led to an increasing number of ad …
The face of advertising has gone through a drastic as well as a dramatic change in the recent 50 years. Gone are the days of good old-fashioned television commercials and …
Modern-day shopping has made our lives visibly and physically easier. No more travelling, looking for a parking spot, paying parking tickets and dragging yourself to a store that might not …